The course examines digital marketing strategy, implementation and executional considerations for brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Web Analytics is the discipline of analysis that focuses on data.

The course examines digital marketing strategy, implementation and executional considerations for brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Web Analytics is the discipline of analysis that focuses on data.

Branding is a course that provides students with an overview of key strategic branding decisions faced by organizations. The objectives of the course are to prepare students to 1) address important issues in planning and evaluating brand strategies; 2) provide the appropriate theories, models and tools to make better branding decisions; and 3) provide a forum for students to apply these principles. Particular emphasis is placed on understanding psychological principles at the customer level that will improve managerial decision-making regarding brands.

Branding is a course that provides students with an overview of key strategic branding decisions faced by organizations. The objectives of the course are to prepare students to 1) address important issues in planning and evaluating brand strategies; 2) provide the appropriate theories, models and tools to make better branding decisions; and 3) provide a forum for students to apply these principles. Particular emphasis is placed on understanding psychological principles at the customer level that will improve managerial decision-making regarding brands.

This course is designed to provide students with an understanding of the role of marketing analytics in making key marketing decisions. It covers methods geared towards understanding consumers, such as segmentation, cluster, and customer lifetime value analysis, and those geared towards assessing the effectiveness of the marketing-mix. Besides analyzing data, the class further focuses on skills involving visualizing said data to convey information to marketing decision-makers.

Supply chain management concerns the integration of key business processes that enable the fulfillment of end-customers' real needs. Central to supply chain management philosophy is integration - the socio-technical linkages that facilitate the efficient flows of information, ideas, knowledge, goods, services, and cash through the supply chain. This course will introduce students to the terminology, concepts, and skills related to supply chain management, with a focus on strategic, relational, and operations issues.

Supply chain management concerns the integration of key business processes that enable the fulfillment of end-customers' real needs. Central to supply chain management philosophy is integration - the socio-technical linkages that facilitate the efficient flows of information, ideas, knowledge, goods, services, and cash through the supply chain. This course will introduce students to the terminology, concepts, and skills related to supply chain management, with a focus on strategic, relational, and operations issues.

This course will introduce students to concepts, tools, and techniques necessary for planning and control of production and other operations of an organization. Organizational processes from sourcing and inventory management to production planning and scheduling as well as quality control will be covered. Students will learn how to model and analyze operations, and to evaluate impact of various strategies on the processes and on products/service quality, productivity, efficiency, and cost effectiveness, especially when there are uncertainties.

This course will introduce students to concepts, tools, and techniques necessary for planning and control of production and other operations of an organization. Organizational processes from sourcing and inventory management to production planning and scheduling as well as quality control will be covered. Students will learn how to model and analyze operations, and to evaluate impact of various strategies on the processes and on products/service quality, productivity, efficiency, and cost effectiveness, especially when there are uncertainties.

This course will introduce students to concepts, tools, and techniques necessary for planning and control of production and other operations of an organization. Organizational processes from sourcing and inventory management to production planning and scheduling as well as quality control will be covered. Students will learn how to model and analyze operations, and to evaluate impact of various strategies on the processes and on products/service quality, productivity, efficiency, and cost effectiveness, especially when there are uncertainties.