Marketing Analytics & Data Visualization

Instructor:
Robert C Mahaney
629
Credits:
3.0
201
Building:
TBD
Room:
TBD
Semester:
Spring 2025
Start Date:
End Date:
Name:
Marketing Analytics & Data Visualization
Requisites:

Prereq: Graduate Standing.

Class Type:
LEC
TBD
TBD
Days:
TBD
Note:
Only students enrolled in the MS in Marketing program to take this course, others only by permission of the instructor. This section is asynchronous in Canvas and has no specific meeting days and times.

This course is designed to provide students with an understanding of the role of marketing analytics in making key marketing decisions. It covers methods geared towards understanding consumers, such as segmentation, cluster, and customer lifetime value analysis, and those geared towards assessing the effectiveness of the marketing-mix. Besides analyzing data, the class further focuses on skills involving visualizing said data to convey information to marketing decision-makers.

This course is designed to provide students with an understanding of the role of marketing analytics in making key marketing decisions. It covers methods geared towards understanding consumers, such as segmentation, cluster, and customer lifetime value analysis, and those geared towards assessing the effectiveness of the marketing-mix. Besides analyzing data, the class further focuses on skills involving visualizing said data to convey information to marketing decision-makers.

MKT