Digital Marketing & Analytics

Instructor:
Andrew Newman Grimes
620
Credits:
3.0
201
Building:
TBD
Room:
TBD
Semester:
Spring 2025
Start Date:
End Date:
Name:
Digital Marketing & Analytics
Requisites:

Prereq: Graduate Standing.

Class Type:
LEC
3:30 pm
4:45 pm
Days:
TR
Note:
Only students enrolled in the MS in Marketing program to take this course, others only by permission of the instructor. This section is synchronous in Canvas and has specific meeting days and times.

The course examines digital marketing strategy, implementation and executional considerations for brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Web Analytics is the discipline of analysis that focuses on data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization's digital system and supporting business processes.

The course examines digital marketing strategy, implementation and executional considerations for brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Web Analytics is the discipline of analysis that focuses on data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization's digital system and supporting business processes.

MKT