Analysis of the functions, structure, policies, and performance of distribution channels and institutions. The course objective is to provide students with an understanding of concepts and decision making tools useful in managing manufacturer-retailer relationships and distribution costs at both the channel and retail level. The course is also concerned with the legal and socio-economic impact of distribution trends and practices.

Analysis of the functions, structure, policies, and performance of distribution channels and institutions. The course objective is to provide students with an understanding of concepts and decision making tools useful in managing manufacturer-retailer relationships and distribution costs at both the channel and retail level. The course is also concerned with the legal and socio-economic impact of distribution trends and practices.

This course introduces "big data," data harvesting and cleaning, relational databases, structured query language (SQL), Data Warehousing, and online analytical processing (OLAP). The course emphasizes data structure, database design, data queries and data manipulation.

This course introduces "big data," data harvesting and cleaning, relational databases, structured query language (SQL), Data Warehousing, and online analytical processing (OLAP). The course emphasizes data structure, database design, data queries and data manipulation.

This course addresses the evaluation of a firm's digital marketing strategy. The objective of the course is for students to understand the different approaches that firms can use to assess the effectiveness of their digital marketing efforts. Topics covered include the evaluation of a firm's website, search, and social media marketing campaigns. Students will learn how to develop a comprehensive digital marketing evaluation strategy.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.