This course introduces students to the major functions and operations of the media industries, with a focus on the film and television industries. The course examines current trends in media practices and the role of technological and cultural factors in shaping the media industries and their effects in society.
This course explores the culture and practice of live streaming, with a particular emphasis on Twitch. Through a hands-on approach, it leads students from the various stages of live streaming - account creation, content production and delivery, audience garnering, engagement accruing and multiple possibilities of monetization. Besides Twitch, it will also examine other popular game streaming platforms such as Smashcast, Discord, YouTube, and Gosu Gamers. Interest and experience in gaming and esports a plus, but not required.
Course will focus on selected topics in the practice and theory of electronic media production. Course will be offered on demand. May be repeated to a maximum of six credits under a different subtitle.
This course focuses on single-camera, on-location, HD video recording, and post-production & non-linear video editing. Students work on projects (individually and in groups) from storyboarding and scripting to operating video cameras, microphones, lights, and tripods.
Elements of audio production, including basic machines, microphones, patch panels, the production mixing. Different audio products are discussed. Lecture, two hours; laboratory, two hours per week.
This course provides an overview of the business of the music and recording industry, including the songwriting market, music publishing, music copyright, music licensing, unions, agents and attorneys, artist management, concert promotion, music merchandising, the record industry, record markets, recording contracts, record distribution and merchandising, studios and engineers, music in television, radio and advertising, music in films, and career development and options. Students will be introduced to industry professionals and may participate in promoting and producing a music event.
Students will be exposed to and investigate both the art and the science of selling and managing in the electronic, digital and social media environments. They will learn fundamental sales skills, different sales techniques, as well as qualitative and quantitative evaluation of various media platforms.
This course examines the contexts and forms of a variety of social media platforms and applications, and interrogates the influence of social media on individuals, organizations, institutions, and society. It explores a variety of important conceptual and practical issues in relation to social media use and applications.
An introduction to merchandising with emphasis on apparel and textiles. Examination of industry structures which facilitate the development, manufacturing, marketing and merchandising of goods and services in the domestic and international marketplace.
An introduction to merchandising with emphasis on apparel and textiles. Examination of industry structures which facilitate the development, manufacturing, marketing and merchandising of goods and services in the domestic and international marketplace.
