Brand Management
Examination of the important issues in planning and evaluating brand strategies with special emphasis on exploring why brands are important, what they represent to consumers and what firms should do to manage them properly.
Examination of the important issues in planning and evaluating brand strategies with special emphasis on exploring why brands are important, what they represent to consumers and what firms should do to manage them properly.
The course will focus on product development and quality control in textile products (Apparel and Interiors), by developing specifications and prefix and prereq. evaluating the quality of a textile product.
An educational foundation in e-tail development as a medium for food, apparel, and textile distribution and sales.
An educational foundation in e-tail development as a medium for food, apparel, and textile distribution and sales.
A study of the internationalization of retailing and factors that influence the process in foreign countries such as countries' level of development and how countries' governments are supporting the growth of their retail industries. Social, economic, and environmental perspectives will also be considered as they relate to countries' retail markets and retail trade at the global level.
A study of the internationalization of retailing and factors that influence the process in foreign countries such as countries' level of development and how countries' governments are supporting the growth of their retail industries. Social, economic, and environmental perspectives will also be considered as they relate to countries' retail markets and retail trade at the global level.
Problems involving independent laboratory, studio, and/or library study conforming to the student's special interest under the direction of an appropriate faculty member having proficiency in the area selected. May be repeated to a maximum of six credits.
Problems involving independent laboratory, studio, and/or library study conforming to the student's special interest under the direction of an appropriate faculty member having proficiency in the area selected. May be repeated to a maximum of six credits.
Problems involving independent laboratory, studio, and/or library study conforming to the student's special interest under the direction of an appropriate faculty member having proficiency in the area selected. May be repeated to a maximum of six credits.
Problems involving independent laboratory, studio, and/or library student conforming to the student's special interest under the direction of an appropriate faculty member having proficiency in the area selected. May be repeated to a maximum of six credits.