Students will be exposed to and investigate both the art and the science of selling and managing in the electronic, digital and social media environments. They will learn fundamental sales skills, different sales techniques, as well as qualitative and quantitative evaluation of various media platforms. Among the topics covered are the data and techniques of radio, television, digital and social media advertising, including problems of coverage, circulation and audience engagement, spot campaigns, testing, time buying, the agency, measuring effectiveness, merchandising electronic and digital media advertising and time selling. Also discussed are ethics, regulation, national and international broadcast and digital media networks as they relate to media sales management.

Students will be exposed to and investigate both the art and the science of selling and managing in the electronic, digital and social media environments. They will learn fundamental sales skills, different sales techniques, as well as qualitative and quantitative evaluation of various media platforms. Among the topics covered are the data and techniques of radio, television, digital and social media advertising, including problems of coverage, circulation and audience engagement, spot campaigns, testing, time buying, the agency, measuring effectiveness, merchandising electronic and digital media advertising and time selling. Also discussed are ethics, regulation, national and international broadcast and digital media networks as they relate to media sales management.