Students will learn to integrate marketing communication elements (e.g., advertising, public relations, publicity, sales promotion, event marketing, direct marketing, e-communication, and selling) to advance an organization's success and brand equity. Students will also learn how to manage a brand on social media - developing a comprehensive social media strategy. Through lecture, discussions, and case studies, students will learn to develop various communication and social media strategies for specific industries.

Students will learn to integrate marketing communication elements (e.g., advertising, public relations, publicity, sales promotion, event marketing, direct marketing, e-communication, and selling) to advance an organization's success and brand equity. Students will also learn how to manage a brand on social media - developing a comprehensive social media strategy. Through lecture, discussions, and case studies, students will learn to develop various communication and social media strategies for specific industries.

This course is designed to provide students with an understanding of professional selling and sales management. In terms of professional selling, the course focuses on asking questions to understanding customer problems and developing solutions to these problems. Additional topics include prospecting, overcoming objections, and obtaining commitment. These concepts will be reinforced by extensive role playing of various real-life sales situations.

This course is designed to provide students with an understanding of professional selling and sales management. In terms of professional selling, the course focuses on asking questions to understanding customer problems and developing solutions to these problems. Additional topics include prospecting, overcoming objections, and obtaining commitment. These concepts will be reinforced by extensive role playing of various real-life sales situations.

Branding is a course that provides students with an overview of key strategic branding decisions faced by organizations. The objectives of the course are to prepare students to 1) address important issues in planning and evaluating brand strategies; 2) provide the appropriate theories, models and tools to make better branding decisions; and 3) provide a forum for students to apply these principles. Particular emphasis is placed on understanding psychological principles at the customer level that will improve managerial decision-making regarding brands.

Branding is a course that provides students with an overview of key strategic branding decisions faced by organizations. The objectives of the course are to prepare students to 1) address important issues in planning and evaluating brand strategies; 2) provide the appropriate theories, models and tools to make better branding decisions; and 3) provide a forum for students to apply these principles. Particular emphasis is placed on understanding psychological principles at the customer level that will improve managerial decision-making regarding brands.

Supply chain management concerns the integration of key business processes that enable the fulfillment of end-customers' real needs. Central to supply chain management philosophy is integration - the socio-technical linkages that facilitate the efficient flows of information, ideas, knowledge, goods, services, and cash through the supply chain. This course will introduce students to the terminology, concepts, and skills related to supply chain management, with a focus on strategic, relational, and operations issues.

Supply chain management concerns the integration of key business processes that enable the fulfillment of end-customers' real needs. Central to supply chain management philosophy is integration - the socio-technical linkages that facilitate the efficient flows of information, ideas, knowledge, goods, services, and cash through the supply chain. This course will introduce students to the terminology, concepts, and skills related to supply chain management, with a focus on strategic, relational, and operations issues.

This course will introduce students to concepts, tools, and techniques necessary for planning and control of production and other operations of an organization. Organizational processes from sourcing and inventory management to production planning and scheduling as well as quality control will be covered. Students will learn how to model and analyze operations, and to evaluate impact of various strategies on the processes and on products/service quality, productivity, efficiency, and cost effectiveness, especially when there are uncertainties.

This course will introduce students to concepts, tools, and techniques necessary for planning and control of production and other operations of an organization. Organizational processes from sourcing and inventory management to production planning and scheduling as well as quality control will be covered. Students will learn how to model and analyze operations, and to evaluate impact of various strategies on the processes and on products/service quality, productivity, efficiency, and cost effectiveness, especially when there are uncertainties.