This course introduces "big data," data harvesting and cleaning, relational databases, structured query language (SQL), Data Warehousing, and online analytical processing (OLAP). The course emphasizes data structure, database design, data queries and data manipulation.

The objectives of Integrated Marketing Communications are to develop awareness and understanding of the role of communication in the marketing process and its influence on consumer information processing and decision-making. Topics include advertising, sales promotions, digital marketing, personal selling, and public relations.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

This course is designed to give tools for learning to become socially responsible managers and leaders. It focuses on the social responsibilities that businesses have towards all stakeholders in the operating environment, including owners, employees, customers and society in general how responsibilities to these stakeholders intersect with tactical and strategic decisions. Emphasis is placed on an experiential approach to determining and implementing social responsibilities of business, and potential for conflicts among stakeholders, are experienced directly.

The goal of this course is to expose students to fundamental marketing concepts and integrate these theories together to solve marketing business problems. This is a case-based course that asks students to use both qualitative and quantitative information that is available make recommendations for marketing problems. Particular emphasis is placed on linking marketing actions to firm strategy as it relates to the development of new products and the collaboration between business and engineering within the firm.

Student develops a specific program with instructor. One or more papers is typically expected. May be repeated to a maximum of six credits. This course does not count as an elective towards the major.

Student develops a specific program with instructor. One or more papers is typically expected. May be repeated to a maximum of six credits. This course does not count as an elective towards the major.