Instructor:
Rebecca Jo Oliphant
330
Credits:
3.0
401
Building:
Business and Economics Bldg
Room:
Rm.171
Semester:
Fall 2022
Start Date:
End Date:
Name:
Integrated Marketing Communications
Requisites:
Prereq: MKT 300 and MKT 310 or permission of instructor.
Class Type:
LEC
6:00 pm
8:30 pm
Days:
W
Note:
Upper-division Marketing majors only.
The objectives of Integrated Marketing Communications are to develop awareness and understanding of the role of communication in the marketing process and its influence on consumer information processing and decision-making. Topics include advertising, sales promotions, digital marketing, personal selling, and public relations.
The objectives of Integrated Marketing Communications are to develop awareness and understanding of the role of communication in the marketing process and its influence on consumer information processing and decision-making. Topics include advertising, sales promotions, digital marketing, personal selling, and public relations.
MKT