Instructor:
Aaron Garvey
340
Credits:
3.0
001
Building:
Business and Economics Bldg
Room:
Rm.265
Semester:
Fall 2022
Start Date:
End Date:
Name:
Intro Marketing Research
Requisites:
Prereq: MKT 300, ECO 391.
Class Type:
LEC
9:30 am
10:45 am
Days:
TR
Note:
Upper-division Marketing majors only.
Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.
Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.
MKT