International Marketing
An examination of the factors that shape international marketing decisions, including entry strategies, marketing mix decisions and product policies. Open only to students in the daytime MBA track.
An examination of the factors that shape international marketing decisions, including entry strategies, marketing mix decisions and product policies. Open only to students in the daytime MBA track.
An examination of managerial approaches to the planning, implementation and control of personal contact programs. Open only to students in the daytime MBA track.
A thorough examination of the major issues associated with the development of e-commerce solutions and applications. Open only to students in the daytime MBA track.
This course is designed to introduce students to the theories, concepts, and practices of service-learning in an international setting. Service- learning engages the student in enhancing the common good through the application of learning to service.
This course will examine and compare literary autobiographical writings (defined broadly to include text and image) from Asian and European historical traditions. In addition to learning to read and interpret autobiographies as literature, this course will consider the process of creating a literary self through activities and exercises designed to engage with the stylistic elements of autobiography as literature.
The participants in the course will get acquainted, by reading the ancient sources in English translation, with some of the greatest catastrophes and calamities in the Greco-Roman world as described by ancient authors. These events will be considered in the historical and cultural context in which they have occurred. Special attention will be paid to the ways in which ancient people reacted to, explained, and tried to accept these calamities.
This course is designed as an introduction to scholarly approaches in Asian Studies for students who are beginning graduate studies and to advanced undergraduates. This course will introduce crucial moments in the development of the field of Asian studies. It focuses on some of the central problems, the major debates, and intellectual discussions that have shaped and continue to shape the scholarly, critical study of Asia.
This course is designed to introduce a variety of critical approaches used in the study of culture. The overall objective is to explore how culture, in all its various forms, not only reflects the world around us but also how it influences the way we perceive the world. The course examines images in various media such as film, text, music, etc. The course employs a wide range of critical approaches (such as genre theory, gender studies, semiotics, and political economy) and examines multiple cultures from Europe to Asia.
The purpose of this course is to explore the nature of the literary as an aesthetic, historical, and social category in a comparative context. Topics to be considered include: definitions of literature; literary studies as an academic discipline; theories of literary meaning; the connections between literature and identity (including national identity) and the relative usefulness of these connections; cross- cultural and cross-historical concepts of literary art. MCL majors and graduate students will be expected to conduct research in the target language.
This course is designed to introduce a variety of critical approaches used in the study of culture. The overall objective is to explore how culture, in all its various forms, not only reflects the world around us but also how it influences the way we perceive the world. The course examines images in various media such as film, text, music, etc. The course employs a wide range of critical approaches (such as genre theory, gender studies, semiotics, and political economy) and examines multiple cultures from Europe to Asia.