Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

The goal of this course is to expose students to fundamental marketing concepts and integrate these theories together to solve marketing business problems. This is a case-based course that asks students to use both qualitative and quantitative information that is available make recommendations for marketing problems. Particular emphasis is placed on linking marketing actions to firm strategy as it relates to the development of new products and the collaboration between business and engineering within the firm.

Student develops a specific program with instructor. One or more papers is typically expected. May be repeated to a maximum of six credits. This course does not count as an elective towards the major.

A detailed exposure to personal selling techniques. Emphasis placed on sales process, especially planning and delivery of sales presentations. Selected sales management topics include recruiting, training, motivating and evaluating sales people, as well as ethical and legal issues.

A detailed exposure to personal selling techniques. Emphasis placed on sales process, especially planning and delivery of sales presentations. Selected sales management topics include recruiting, training, motivating and evaluating sales people, as well as ethical and legal issues.

A detailed exposure to personal selling techniques. Emphasis placed on sales process, especially planning and delivery of sales presentations. Selected sales management topics include recruiting, training, motivating and evaluating sales people, as well as ethical and legal issues.

Data mining is concerned with tools and techniques to numerically and visually explore vast data sets, classify data, predict outcomes, and identify associations, patterns, and exceptional events. Such capabilities enable firms to - for example -- better segment markets, evaluate and classify stocks, identify prospective customers, predict contingencies and catastrophes, identify defaulters and fraudulent transactions, measure churn, identify threats, perform service requests, and bundle goods and services. Such capabilities are critical in global, competitive business settings.

Data mining is concerned with tools and techniques to numerically and visually explore vast data sets, classify data, predict outcomes, and identify associations, patterns, and exceptional events. Such capabilities enable firms to - for example -- better segment markets, evaluate and classify stocks, identify prospective customers, predict contingencies and catastrophes, identify defaulters and fraudulent transactions, measure churn, identify threats, perform service requests, and bundle goods and services. Such capabilities are critical in global, competitive business settings.