Marketing Management
The literature and problems in the retail distribution of consumers' goods, wholesale distribution of consumers' goods, industrial goods, sales organizations, sales promotion and advertising, and price policies.
The literature and problems in the retail distribution of consumers' goods, wholesale distribution of consumers' goods, industrial goods, sales organizations, sales promotion and advertising, and price policies.
The literature and problems in the retail distribution of consumers' goods, wholesale distribution of consumers' goods, industrial goods, sales organizations, sales promotion and advertising, and price policies.
The literature and problems in the retail distribution of consumers' goods, wholesale distribution of consumers' goods, industrial goods, sales organizations, sales promotion and advertising, and price policies.
The study of supply chain management involves the management of key business processes, the flow of goods and information, and relationship with fellow members of the supply chain. This course will introduce students to the terminology, concepts, and skills related to supply chain management. Students will develop an understanding of the complexities associated with the physical movement of goods and information, and how they affect the mission of the firm.
The study of supply chain management involves the management of key business processes, the flow of goods and information, and relationship with fellow members of the supply chain. This course will introduce students to the terminology, concepts, and skills related to supply chain management. Students will develop an understanding of the complexities associated with the physical movement of goods and information, and how they affect the mission of the firm.
The study of supply chain management involves the management of key business processes, the flow of goods and information, and relationship with fellow members of the supply chain. This course will introduce students to the terminology, concepts, and skills related to supply chain management. Students will develop an understanding of the complexities associated with the physical movement of goods and information, and how they affect the mission of the firm.
This course introduces students to the principles, tools and best practices of business intelligence and data visualization to enable the analysis of business data to improve decisions and performance. The course provides students with hands-on experience using appropriate software to create visual displays of quantitative data - in reports, graphs, charts, maps, stories and dashboards -- to facilitate communication of actionable insights for managerial decision-making.
This course introduces students to the principles, tools and best practices of business intelligence and data visualization to enable the analysis of business data to improve decisions and performance. The course provides students with hands-on experience using appropriate software to create visual displays of quantitative data - in reports, graphs, charts, maps, stories and dashboards -- to facilitate communication of actionable insights for managerial decision-making.
This course introduces students to the principles, tools and best practices of business intelligence and data visualization to enable the analysis of business data to improve decisions and performance. The course provides students with hands-on experience using appropriate software to create visual displays of quantitative data - in reports, graphs, charts, maps, stories and dashboards -- to facilitate communication of actionable insights for managerial decision-making.
The application of psychology, sociology, and anthropology to marketing. Includes such topics as consumer decision process, communications, interpersonal behavior, innovation.