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Branding

Branding is a course that provides students with an overview of key strategic branding decisions faced by organizations. The objectives of the course are to prepare students to 1) address important issues in planning and evaluating brand strategies; 2) provide the appropriate theories, models and tools to make better branding decisions; and 3) provide a forum for students to apply these principles. Particular emphasis is placed on understanding psychological principles at the customer level that will improve managerial decision-making regarding brands.

Branding

Branding is a course that provides students with an overview of key strategic branding decisions faced by organizations. The objectives of the course are to prepare students to 1) address important issues in planning and evaluating brand strategies; 2) provide the appropriate theories, models and tools to make better branding decisions; and 3) provide a forum for students to apply these principles. Particular emphasis is placed on understanding psychological principles at the customer level that will improve managerial decision-making regarding brands.

Supply Chain Fundamentals And Strategy

Supply chain management concerns the integration of key business processes that enable the fulfillment of end-customers' real needs. Central to supply chain management philosophy is integration - the socio-technical linkages that facilitate the efficient flows of information, ideas, knowledge, goods, services, and cash through the supply chain. This course will introduce students to the terminology, concepts, and skills related to supply chain management, with a focus on strategic, relational, and operations issues.

Supply Chain Fundamentals And Strategy

Supply chain management concerns the integration of key business processes that enable the fulfillment of end-customers' real needs. Central to supply chain management philosophy is integration - the socio-technical linkages that facilitate the efficient flows of information, ideas, knowledge, goods, services, and cash through the supply chain. This course will introduce students to the terminology, concepts, and skills related to supply chain management, with a focus on strategic, relational, and operations issues.

Production And Operations Management

This course will introduce students to concepts, tools, and techniques necessary for planning and control of production and other operations of an organization. Organizational processes from sourcing and inventory management to production planning and scheduling as well as quality control will be covered. Students will learn how to model and analyze operations, and to evaluate impact of various strategies on the processes and on products/service quality, productivity, efficiency, and cost effectiveness, especially when there are uncertainties.

Production And Operations Management

This course will introduce students to concepts, tools, and techniques necessary for planning and control of production and other operations of an organization. Organizational processes from sourcing and inventory management to production planning and scheduling as well as quality control will be covered. Students will learn how to model and analyze operations, and to evaluate impact of various strategies on the processes and on products/service quality, productivity, efficiency, and cost effectiveness, especially when there are uncertainties.

Supply Chain Modeling & Analysis

This course teaches students how to make business decisions based on the data and quantitative models. It introduces students to the optimization methods used in business - primarily linear and integer programming. The concepts are studied mainly in the context of applications to the operations and supply chain management field. Examples from other business disciplines such as finance and human resource management are included too.

Supply Chain Modeling & Analysis

This course teaches students how to make business decisions based on the data and quantitative models. It introduces students to the optimization methods used in business - primarily linear and integer programming. The concepts are studied mainly in the context of applications to the operations and supply chain management field. Examples from other business disciplines such as finance and human resource management are included too.

Applied Data Analytics

In today's business settings, knowledge workers increasingly rely on data-driven decision- making strategies. This course provides the necessary data analytics background for subsequent coursework dealing with topics such as quality control, inventory management, sourcing, and logistics management. It introduces students to the Normal distribution, Decision Tree Analysis, Demand Forecasting, and Interactive Data Visualization, all of which rely on data as the grist to help generate useful managerial information and insights.

Applied Data Analytics

In today's business settings, knowledge workers increasingly rely on data-driven decision- making strategies. This course provides the necessary data analytics background for subsequent coursework dealing with topics such as quality control, inventory management, sourcing, and logistics management. It introduces students to the Normal distribution, Decision Tree Analysis, Demand Forecasting, and Interactive Data Visualization, all of which rely on data as the grist to help generate useful managerial information and insights.

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