A study of textiles with emphasis on consumer applications. Properties of fibers, yarns, fabric structures, colors, and finishes related to end use. Survey of legislation and of maintenance requirements.

An introduction to design and aesthetic principles as they are applied to promotional procedures of retail and wholesale organizations including methods of visual merchandising, special event promotion and public relations.

Study and application of planning and control strategies and processes essential to profitability in merchandising. Analysis of company and industry merchandising and operating results.

Exploration of topics in the field of merchandising, apparel and textiles. May be repeated to a maximum of six credits.

Problems involving independent laboratory, studio, and/or library study conforming to the student's special interest under the direction of an appropriate faculty member having proficiency in the area selected. May be repeated to a maximum of six credits.

The analysis of environmental, individual, and psychological factors of consumer consumption and their impact on apparel retailer strategic planning. Restricted to seniors.

A domestic or foreign study tour to include investigation of interests related to merchandising, apparel and textiles. Professional visits are planned according to particular itineraries. Application and payment dates are determined each semester by the instructor. This course may be repeated one time if tour destinations are different. Priority is given to majors and upperclassmen. All students are subject to instructor approval.

Examination of the important issues in planning and evaluating brand strategies with special emphasis on exploring why brands are important, what they represent to consumers and what firms should do to manage them properly.

Advanced in-depth study of merchandising, apparel and textiles. May be repeated to a maximum of six credits.

A study of the internationalization of retailing and factors that influence the process in foreign countries such as countries' level of development and how countries' governments are supporting the growth of their retail industries. Social, economic, and environmental perspectives will also be considered as they relate to countries' retail markets and retail trade at the global level.