An introduction to merchandising with emphasis on apparel and textiles. Examination of industry structures which facilitate the development, manufacturing, marketing and merchandising of goods and services in the domestic and international marketplace.
A study of textiles with emphasis on consumer applications. Properties of fibers, yarns, fabric structures, colors, and finishes related to end use. Survey of legislation and of maintenance requirements.
An introduction to design and aesthetic principles as they are applied to promotional procedures of retail and wholesale organizations including methods of visual merchandising, special event promotion and public relations.
A study of the social, cultural, physical, and psychological factors which influence apparel and apparel use in contemporary society.
A study of the social, cultural, physical, and psychological factors which influence apparel and apparel use in contemporary society.
Study and application of planning and control strategies and processes essential to profitability in merchandising. Analysis of company and industry merchandising and operating results.
This course is an in-depth look at the apparel, textile and retail industry in Kentucky. The course will provide a background for any student interested in working in the state after completion of the MAT program. It will include site visits to or videos of locations in the state that produce apparel and textile related products. A course fee will be charged to student account to cover cost of site visits.
Problems involving independent laboratory, studio, and/or library study conforming to the student's special interest under the direction of an appropriate faculty member having proficiency in the area selected. May be repeated to a maximum of six credits.
A domestic or foreign study tour to include investigation of interests related to merchandising, apparel and textiles. Professional visits are planned according to particular itineraries. Application and payment dates are determined each semester by the instructor. This course may be repeated one time if tour destinations are different. Priority is given to majors and upperclassmen. All students are subject to instructor approval.
Concepts of entrepreneurship within single ownership and other business organizations; development of a business plan; management of a small business, current issues and problems.
