The primary objectives of this course are to: 1) familiarize the student with selected strategic marketing issues in a multinational environment, 2) examine alternative ways by which a firm can expand internationally, and 3) help the student develop a systematic approach for dealing with global and international marketing issues.
The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the context of sports. Marketing concepts and activities related to the marketing mix, consumer/fan behavior, and business organization-sport organization relationships will be examined.
As the capstone course for marketing majors, this class examines analytical processes for managerial marketing decisions. Topics will include such problem areas as product planning, distribution systems, advertising strategies, information systems, pricing decisions and buying behavior.
An examination of how firms manage the new product development or service process. Topics covered include ideation, screening; design and prototyping; product portfolio management, new product launch and product acceptance.
Students confer individually with the instructor. May be repeated to a maximum of six credits.
A doctoral seminar directed toward the basic decision areas of marketing management. Emphasis is on traditional, classic, and contemporary literature that presents important conceptualizations of marketing practices and empirical research in marketing management.
Medical Laboratory Science encompasses multiple major and minor discipline areas thus offering various career opportunities. In this course we will explore these discipline areas and career opportunities as well as discuss the changing roles of laborartory practitioners.
The study of clinically significant fungi and parasites. Included are the morphologoical characteristics, pathogenicity, epidemiological characteristics, laboratory testing and treatment.
This course focuses on the study of the theory and practice of routine and specialized clinical chemistry laboratory testing. This will include discussion of quality assurance issues and instrumentation principles, problem-solving scenarios, and an emphasis on accuracy and confidentiality of patient laboratory findings.
This course consists of the primary principles and practices of blood banking which include blood group systems, antibody detection and identification, compatibility testing, quality control requirements, instrumentation, blood transfusion, donor selection, and component preparation. In addition, the course will focus on advanced immunohematology topics including transfusion therapy, apheresis and component therapy, hemolytic diseases, histocompatibility (HLA) testing, and federal regulation of blood banking.
