The course examines digital marketing strategy, implementation and executional considerations for brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Web Analytics is the discipline of analysis that focuses on data.

The course examines digital marketing strategy, implementation and executional considerations for brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Web Analytics is the discipline of analysis that focuses on data.

This course is designed to provide students with an understanding of the role of marketing analytics in making key marketing decisions. It covers methods geared towards understanding consumers, such as segmentation, cluster, and customer lifetime value analysis, and those geared towards assessing the effectiveness of the marketing-mix. Besides analyzing data, the class further focuses on skills involving visualizing said data to convey information to marketing decision-makers.

This course is designed to provide students with an understanding of the role of marketing analytics in making key marketing decisions. It covers methods geared towards understanding consumers, such as segmentation, cluster, and customer lifetime value analysis, and those geared towards assessing the effectiveness of the marketing-mix. Besides analyzing data, the class further focuses on skills involving visualizing said data to convey information to marketing decision-makers.

This course focuses on the principles, and practices of total quality management (TQM) and lean operations. Topics that are covered include: process focus; continuous improvement; service quality; customer satisfaction; process control and capability; Six-Sigma methodology and tools; economics of quality; and organizational learning.

This course focuses on the principles, and practices of total quality management (TQM) and lean operations. Topics that are covered include: process focus; continuous improvement; service quality; customer satisfaction; process control and capability; Six-Sigma methodology and tools; economics of quality; and organizational learning.

This course focuses on the physical distribution, movement, and delivery of goods and services throughout the supply chain so that the right amount of materials and/or products arrive at the right place at the right time. It requires the co-ordination, organization, and management of an organization's distribution network to perform such function as facility location, transportation, storage, material handling, packaging, inventory control, order fulfillment, and reverse logistics.

This course focuses on the physical distribution, movement, and delivery of goods and services throughout the supply chain so that the right amount of materials and/or products arrive at the right place at the right time. It requires the co-ordination, organization, and management of an organization's distribution network to perform such function as facility location, transportation, storage, material handling, packaging, inventory control, order fulfillment, and reverse logistics.

This is an advanced course that aims to educate students about strategic considerations and complex decision-making processes in sourcing, purchasing and contract management. The course broadens and enhances students' knowledge and skills to manage related issues through a mixture of lectures and case analyses and discussions.

This is an advanced course that aims to educate students about strategic considerations and complex decision-making processes in sourcing, purchasing and contract management. The course broadens and enhances students' knowledge and skills to manage related issues through a mixture of lectures and case analyses and discussions.