Analysis of the functions, structure, policies, and performance of distribution channels and institutions. The course objective is to provide students with an understanding of concepts and decision making tools useful in managing manufacturer-retailer relationships and distribution costs at both the channel and retail level. The course is also concerned with the legal and socio-economic impact of distribution trends and practices.

This course introduces "big data," data harvesting and cleaning, relational databases, structured query language (SQL), Data Warehousing, and online analytical processing (OLAP). The course emphasizes data structure, database design, data queries and data manipulation.

This course addresses the evaluation of a firm's digital marketing strategy. The objective of the course is for students to understand the different approaches that firms can use to assess the effectiveness of their digital marketing efforts. Topics covered include the evaluation of a firm's website, search, and social media marketing campaigns. Students will learn how to develop a comprehensive digital marketing evaluation strategy.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.

Student develops a specific program with instructor. One or more papers is typically expected. May be repeated to a maximum of six credits. This course does not count as an elective towards the major.

This course is an advanced treatment of two related concepts that are vital to the success of an enterprise; quality and productivity. As a key ingredient of competitive strategy, quality encompasses many attributes of a product or service - such as its design, its features, fit and finish, durability, safety, and customer treatment. In highly competitive settings, a firm that achieves and sustains high quality levels for its goods and/or services, while remaining at least as efficient as competitors in processes used to produce these outputs, tends to outperform its competitors.