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The madness behind the belief: Superstition expert explains fan rituals

By Lindsey Piercy 

LEXINGTON, Ky. (March 13, 2026) — It’s the familiar March Madness frenzy: bracket predictions, buzzer-beater highlights and, of course, the quirks of fandom.

Basketball fans have long found ways to feel like they can influence the outcome of a game — even from the couch.

We embrace traditions that range from lucky attire to sitting in the same spot.

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