This course will focus on selected topics of industry practice associated with the integrated fields of strategic communication. Title assigned each time the course is offered. May be repeated with different subtitles to a maximum of nine credits.
This course will focus on selected topics of industry practice associated with the integrated fields of strategic communication. Title assigned each time the course is offered. May be repeated with different subtitles to a maximum of nine credits.
This course presents a clear overview of the digital media strategies for business and offers opportunities for acquiring analytical skills of performing integrated strategic communication (ISC) functions in digital environments. Topics covered include search engine optimization, pay- per-click advertising, email marketing, digital/social media analytics, in-game advertising/virtual worlds, content strategies, and mobile marketing. Attention will also be given to working knowledge of the digital analytics tools for creating, managing, executing, and evaluating digital strategies.
A growing number of companies are engaging in corporate social responsibility (CSR) as an integral part of integrated strategic communication. They attempt to embrace CSR as long-term commitment they should sustain and expand to build a sustainable and competitive advantage in the market. This course is designed to introduce students to the dynamic landscape of CSR and then provide an in-depth look at CSR principles and practices corporations have adopted for integrated strategic communication.
Fundamentals of Italian with development of the four basic skills: listening, speaking, reading, writing.
Fundamentals of Italian with development of the four basic skills: listening, speaking, reading, writing.
Fundamentals of Italian with development of the four basic skills: listening, speaking, reading, writing.
Continuation of ITA 101. Prereq: ITA 101, or one year of high school Italian, or its equivalent.
A continuation of ITA 102 and an introduction to readings of selected Italian works. Further development of listening, speaking, reading and writing.
Directed study in Italian literature, culture or film. Student's topic to be approved by director. May be repeated once.
