Social Discovery
Here's an interesting article about the current trends of social media. The author uses the term "social discovery" to refer to the phenomenon of posting and sharing what users have found versus what users are doing. I think it's a very interesting concept, and he's hitting the nail right on the head. Media sites like Pintrest, Tumblr, StumbleUpon and Reddit are all about sharing something that one has found and deems interesting and worthy of sharing, perhaps for their own benefit (self-esteem) or for the benefit of others (shared knowledge).
