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Social Responsibility And Sustainability

This course weighs the balance between ethical choices and donor relationships and offers context for decision-making for arts administrators. Sectioned into four parts-transformation, social responsibility, donor and organizational identity, and visions for the future-students assess the rise and ramifications of the creative class, how and if arts organizations have a responsibility to respond to social justice issues, and asks students to make proposals that could further the role of the arts as good stewards of society, not just culture.

Fundraising Techniques

This course will explore how the development theories examined in AAD 640 Principles of Fundraising are organized into actionable fundraising techniques and products. Students will continue working with their chosen organization from AAD 640 to create the many projects conceived in the strategic development plan. Emphasis will be placed on fundraising device creation, goal setting, case development, the donor- centric communication style, prospect identification, pre-campaign testing, campaign execution, practicing the major gift ask, and donor stewardship devices.

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