Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

Examination of a systematic framework for uncovering and understanding strategic communication audiences' motivations, influences, and decision-making processes. Major influences on audiences' conduct, such as psychological, situational, and socio-cultural factors. Implications of strategic audience insights for the development and implementation of integrated strategic communication programs.

Examination of a systematic framework for uncovering and understanding strategic communication audiences' motivations, influences, and decision-making processes. Major influences on audiences' conduct, such as psychological, situational, and socio-cultural factors. Implications of strategic audience insights for the development and implementation of integrated strategic communication programs.

Examination of a systematic framework for uncovering and understanding strategic communication audiences' motivations, influences, and decision-making processes. Major influences on audiences' conduct, such as psychological, situational, and socio-cultural factors. Implications of strategic audience insights for the development and implementation of integrated strategic communication programs.

Conduct research and learn to turn that research into insights and those insights into creative copy and visual messages.

This course provides students with a broad overview, understanding, and application of visual communication elements, principles and theories, focusing particularly on their use in integrated strategic communication to create persuasive, strategic visual messages for clients. As an ISC professional, it is important to speak the language of visual communication to clearly communicate with designers using industry- standard terminology.

A course introducing students to the basic concepts of public relations, including its theory and practices, professional history, function in organizations, and role in society. This course meets the needs of those planning or currently involved in profesional and managerial careers which require an understanding of public relations.

This course will introduce students to direct marketing practices with emphasis on data base marketing, strategic business planning, importance of the offer, selection and selling merchandise, business-to-business direct marketing, fund raising, mailing lists, print and electronic media, co-ops, telemarketing, production lead generation, direct marketing math, idea development, research and integrating direct marketing into the overall marketing mix. The course will be practical rather than theoretical in nature.

This course will introduce students to direct marketing practices with emphasis on data base marketing, strategic business planning, importance of the offer, selection and selling merchandise, business-to-business direct marketing, fund raising, mailing lists, print and electronic media, co-ops, telemarketing, production lead generation, direct marketing math, idea development, research and integrating direct marketing into the overall marketing mix. The course will be practical rather than theoretical in nature.

Audiences and purposes of writing are assessed as students develop a formal strategy to guide - and to evaluate - their writing. Strategic writing tasks will include writing of position papers, speech writing, and writing for borchures, media releases, letters and newsletters. Societal impact and ethical considerations are examined across all writing tasks. Lecture, two hours; laboratory, two hours per week.