Strategic Planning And Writing

Instructor:
Erin Berger Hester
Lillian Kathleen Turich
261
Credits:
3.0
006
Building:
Whitehall Classroom Bldg
Don and Cathy Jacobs Science Building
Room:
Rm.114
Rm.108
Semester:
Fall 2023
Start Date:
End Date:
Name:
Strategic Planning And Writing
Requisites:

Prereq: ISC pre-major status, ISC 161, ISC 100 previously or concurrently.

Class Type:
LEC
LAB
9:00 am
9:00 am
9:50 am
10:45 am
Days:
MW
F
Note:
"ISC pre-major status, ISC 161 completed, and ISC 100 previously or concurrently"

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

ISC