This course focuses on the unique demands of the sports business landscape and how managers must adapt to them, including the diverse challenges of managing stakeholder groups, players, fans, sponsors, employees, event venues, and governing bodies who each impact the sports industry in different ways. Students will analyze and assess strategies for dealing with those challenges, better preparing them to lead and manage in the industry.

This course focuses on the unique demands of the sports business landscape and how managers must adapt to them, including the diverse challenges of managing stakeholder groups, players, fans, sponsors, employees, event venues, and governing bodies who each impact the sports industry in different ways. Students will analyze and assess strategies for dealing with those challenges, better preparing them to lead and manage in the industry.