The goal of this course is to introduce major theories and methods for understanding and analyzing social media for information organizations (both non-profit and profit). This course will review topics such as social networks, ethics and policy, marketing approaches, and social analytics, and then discuss various applications of social media in different disciplines and information organizations including scholarship, library, healthcare, and education.

The goal of this course is to introduce major theories and methods for understanding and analyzing social media for information organizations (both non-profit and profit). This course will review topics such as social networks, ethics and policy, marketing approaches, and social analytics, and then discuss various applications of social media in different disciplines and information organizations including scholarship, library, healthcare, and education.