Instructor:
Leslie Harris Vincent
530
Credits:
3.0
210
Building:
TBD
Room:
TBD
Semester:
Summer 2023
Start Date:
End Date:
Name:
Services Marketing Management
Requisites:
Prereq: MKT 300, MGT 301 or department approval.
Class Type:
LEC
TBD
TBD
Days:
TBD
Note:
Upper-division Management majors only. This class is asynchronous in Canvas and has no specific meeting pattern or location.
This course addresses marketing and management issues and problems faced by service organizations. Marketing and management concepts are broadened and applied to the service organizations. Topics related to service quality, the marketing mix, and service delivery are covered.
This course addresses marketing and management issues and problems faced by service organizations. Marketing and management concepts are broadened and applied to the service organizations. Topics related to service quality, the marketing mix, and service delivery are covered.
MGT