Instructor:
Alexis M. Allen
530
Credits:
3.0
002
Building:
Business and Economics Bldg
Room:
Rm.271
Semester:
Fall 2022
Start Date:
End Date:
Name:
Services Marketing Management
Requisites:
Prereq: MKT 300, MGT 301 or department approval.
Class Type:
LEC
11:00 am
12:15 pm
Days:
MW
Note:
Cross listed with MKT 530
This course addresses marketing and management issues and problems faced by service organizations. Marketing and management concepts are broadened and applied to the service organizations. Topics related to service quality, the marketing mix, and service delivery are covered.
This course addresses marketing and management issues and problems faced by service organizations. Marketing and management concepts are broadened and applied to the service organizations. Topics related to service quality, the marketing mix, and service delivery are covered.
MGT