Sales Promotion And Sponsorship

Instructor:
Rebecca Kaelyn Query
551
Credits:
3.0
401
Building:
TBD
Room:
TBD
Semester:
Spring 2024
Start Date:
End Date:
Name:
Sales Promotion And Sponsorship
Requisites:

Prereq: ISC 321, ISC 325 or graduate standing or admission to the CI Sports Communication, Media and Promotion Certificate.

Class Type:
LEC
6:00 pm
8:30 pm
Days:
M

This course will guide students to explore the principles and applications of sales promotion and sponsorship within ISC campaigns. It will explain why sales promotion and sponsorship are widely used and how the strategies work at the consumer and trade sales levels. Students will explore the various forms of sales promotion and sponsorship and develop competency on how to use the techniques as effective components of an overall ISC campaign.

This course will guide students to explore the principles and applications of sales promotion and sponsorship within ISC campaigns. It will explain why sales promotion and sponsorship are widely used and how the strategies work at the consumer and trade sales levels. Students will explore the various forms of sales promotion and sponsorship and develop competency on how to use the techniques as effective components of an overall ISC campaign.

ISC