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Res Methods The Isc Professional

Instructor:
Hyun Ju Jeong
321
Credits:
3.0
010
Building:
Patterson Office Tower
Room:
Rm.OB3
Semester:
Summer 2023
Start Date:
End Date:
Name:
Res Methods The Isc Professional
Requisites:

Prereq: Major standing; one course in statistics.

Class Type:
LEC
9:00 am
11:30 am
Days:
MTWR

Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

ISC