Instructor:
Brian Murtha
410
Credits:
3.0
002
Building:
Business and Economics Bldg
Room:
Rm.235
Semester:
Fall 2022
Start Date:
End Date:
Name:
Personal Selling
Requisites:
Prereq: MKT 300 and marketing majors only.
Class Type:
LEC
2:00 pm
3:15 pm
Days:
MW
Note:
Upper-division Marketing majors only.
A detailed exposure to personal selling techniques. Emphasis placed on sales process, especially planning and delivery of sales presentations. Selected sales management topics include recruiting, training, motivating and evaluating sales people, as well as ethical and legal issues.
A detailed exposure to personal selling techniques. Emphasis placed on sales process, especially planning and delivery of sales presentations. Selected sales management topics include recruiting, training, motivating and evaluating sales people, as well as ethical and legal issues.
MKT