This course is designed to provide and augment an understanding of consumer behavior research within the marketing field. The course has several specific goals. First, you will become familiar with the literature examining consumer behavior. Second, you will develop the ability to identify and research questions with potential to add to this literature. Third, you will develop ability to critically consider others' contributions to the literature. Fourth, you will develop the ability to present your research ideas in both written and oral form. Fifth, you will complete the course with a personal research paper that will form part of the foundation for your first academic job, your re- tenure review, your promotion to a tenured Associate Professor, and beyond.