Live streaming video on a variety of social media sites has become a popular method of promoting a brand, enabling users to share content, and creating a high level of engagement with patrons and donors. Yet, with this tool, arts organizations grapple with a wide range of issues, including quality, purpose, and relevance. This course will explore how arts organizations can leverage this tool to increase brand awareness and provide an engaging platform for patrons, donors, and others to interact with the organization and its products.