For most people, social media has become a place for news, networking, and keeping in touch. Today's arts organizations have a golden opportunity to tap into this hybrid form of word-of-mouth marketing to promote their own brands, share news and events, and tap into the wants and needs of their patrons and donors. In this course, students will learn the foundations of social media marketing through platform selection, content management, and posting techniques. Additionally, students will explore how to engage with an online audience and encourage user generated content by using various tools and techniques. Lastly, students will learn to read analytical data received from online engagement with digital marketing content.