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Fundraising: Identifying And Cultivating Individual Donors

This course will help students develop the necessary skills for soliciting contributions from individuals by focusing on the identification, cultivation, solicitation, and acknowledgement of contributions to arts organizations. Students will learn how to identify potential donors and create a "case for giving" that aligns with the arts organization's mission before creating targeted fundraising campaigns. The course will also include creative and effective methods of retaining donors. Students will not only be thinking about how to present an "ask" to potential arts donors, but actually demonstrating it through real-world activities.

Prefix:
AAD
Course Number:
555
Credits:
3.0