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Introduction To Entrepreneurship

This course provides a broad overview of the art and science of entrepreneurship and venture creation. The essential elements of the entrepreneurial process will be covered including: business planning, business model analysis, entrepreneurial marketing, entrepreneurial finance, legal issues (e.g. managing intellectual property, legal forms of organization), new venture alliances and deals, and social entrepreneurship.

Prefix:
MGT
Course Number:
292
Semester:
Spring 2017
Year:
2017030
Credits:
3.0