An introductory course in all phases of integrated strategic communication and its role in contemporary business and society. Includes an historical and socio-cultural overivew of advertising, public relations, sales promotion and direct response marketing as well as an exploration of their interrelationships. Covers strategic planning for integrated communication, message approaches and their foundations in theories of persuation and information processing, and characteristics of message delivery systems. Provides a discussion of ethics and regulation, and the economics and social impact of the industries.