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Seminar In Crisis Communication

This course follows the crisis communication management process through the stages of pre-crisis, crisis, and post-crisis. The pre-crisis stage discusses planning and environmental scanning. The crisis stage discusses communication strategies for image restoration. The post- crisis stage depicts crisis as an opportunity for organizational learning and for rebuilding or expanding public trust. The course uses a case study approach throughout.

Prefix:
CJT
Course Number:
722
Semester:
Spring 2017
Year:
2017030
Credits:
3.0