Instructor:
Rebecca Jo Oliphant
410
Credits:
3.0
002
Building:
Business and Economics Bldg
Room:
Rm.157
Semester:
Spring 2025
Start Date:
End Date:
Name:
Personal Selling
Requisites:
Prereq: MKT 300 and marketing majors only.
Class Type:
LEC
12:30 pm
1:45 pm
Days:
MW
Note:
Upper-division Marketing majors and Sales Certificate students only.
A detailed exposure to personal selling techniques. Emphasis placed on sales process, especially planning and delivery of sales presentations. Selected sales management topics include recruiting, training, motivating and evaluating sales people, as well as ethical and legal issues.
A detailed exposure to personal selling techniques. Emphasis placed on sales process, especially planning and delivery of sales presentations. Selected sales management topics include recruiting, training, motivating and evaluating sales people, as well as ethical and legal issues.
MKT