Digital Marketing Strategy Evaluation

Instructor:
Leslie Harris Vincent
325
Credits:
3.0
001
Building:
Business and Economics Bldg
Room:
Rm.235
Semester:
Spring 2025
Start Date:
End Date:
Name:
Digital Marketing Strategy Evaluation
Requisites:

Prereq: Completion of all college pre-major requirements and admission to Upper Division in Business & Economics.

Class Type:
LEC
12:30 pm
1:45 pm
Days:
MW
Note:
Upper-division B&E majors only.

This course addresses the evaluation of a firm's digital marketing strategy. The objective of the course is for students to understand the different approaches that firms can use to assess the effectiveness of their digital marketing efforts. Topics covered include the evaluation of a firm's website, search, and social media marketing campaigns. Students will learn how to develop a comprehensive digital marketing evaluation strategy.

This course addresses the evaluation of a firm's digital marketing strategy. The objective of the course is for students to understand the different approaches that firms can use to assess the effectiveness of their digital marketing efforts. Topics covered include the evaluation of a firm's website, search, and social media marketing campaigns. Students will learn how to develop a comprehensive digital marketing evaluation strategy.

MKT