Ecommerce has initiated one of the most dramatic changes in how the customers interact with the retailers. With online retailing, customers can now use multiple channels such as the internet, catalogs, brick and mortar, mobile phones, and kiosks to shop from the same retailer. Thus, it is important for businesses to strategically integrate their retail channels. This course first addresses the strengths and weaknesses of the major retail channels. Then, it focuses on application of Design Thinking in omnichannel apparel merchandising to develop innovative omnichannel solutions and improve consumer experience.