Prereq: AN 105 (or CS 101 for non-Gatton majors only) and STA 296.
This course introduces Business Analytics and its application to business problems in functional domains including Operations, Marketing, Management, etc. Students learn contemporary tools, models, and methods for developing and deploying descriptive, predictive, and prescriptive analytics approaches to solving such problems. This core course enables future in-depth knowledge of Business Analytics in advanced classes.
This course introduces Business Analytics and its application to business problems in functional domains including Operations, Marketing, Management, etc. Students learn contemporary tools, models, and methods for developing and deploying descriptive, predictive, and prescriptive analytics approaches to solving such problems. This core course enables future in-depth knowledge of Business Analytics in advanced classes.