Instructor:
Haipeng Chen
600
Credits:
3.0
202
Building:
TBD
Room:
TBD
Semester:
Fall 2023
Start Date:
End Date:
Name:
Marketing Management
Requisites:
Prereq: Graduate Status.
Class Type:
LEC
6:00 pm
8:30 pm
Days:
W
Note:
This course has an additional fee of $252.50 per credit hour for students not in a Gatton Master program or Gatton Graduate Certificate Program. Students who are in the MBA program as part of the following dual programs (JD, PharmD or DMD) will also be charged the $252.50 per credit hour fee.
This course is designed to provide students with an understanding of: the role of marketing function in an organization; the types of marketing decisions and analytical procedures involved in making each decision; the overall marketing planning process; and, the impact of the social, economic, and legal environment on marketing decisions.
This course is designed to provide students with an understanding of: the role of marketing function in an organization; the types of marketing decisions and analytical procedures involved in making each decision; the overall marketing planning process; and, the impact of the social, economic, and legal environment on marketing decisions.
MKT