Instructor:
Rebecca Jo Oliphant
435
Credits:
3.0
710
Building:
TBD
Room:
TBD
Semester:
Summer 2023
Start Date:
End Date:
Name:
International Marketing
Requisites:
Prereq: MKT 300.
Class Type:
LEC
TBD
TBD
Days:
TBD
Note:
Must have permission from Rebecca Oliphant to enroll. This course will take place in Austria.
The primary objectives of this course are to: 1) familiarize the student with selected strategic marketing issues in a multinational environment, 2) examine alternative ways by which a firm can expand internationally, and 3) help the student develop a systematic approach for dealing with global and international marketing issues.
The primary objectives of this course are to: 1) familiarize the student with selected strategic marketing issues in a multinational environment, 2) examine alternative ways by which a firm can expand internationally, and 3) help the student develop a systematic approach for dealing with global and international marketing issues.
MKT