Instructor:
Mark Andersen
310
Credits:
3.0
201
Building:
TBD
Room:
TBD
Semester:
Summer 2023
Start Date:
End Date:
Name:
Consumer Behavior
Requisites:
Prereq: MKT 300.
Class Type:
LEC
TBD
TBD
Days:
TBD
The application of psychology, sociology, and anthropology to marketing. Includes such topics as consumer decision process, communications, interpersonal behavior, innovation.
The application of psychology, sociology, and anthropology to marketing. Includes such topics as consumer decision process, communications, interpersonal behavior, innovation.
MKT