Marketing Analytics & Data Visualization

Instructor:
Thomas G Groleau
629
Credits:
3.0
001
Building:
Business and Economics Bldg
Room:
Rm.257
Semester:
Spring 2023
Start Date:
End Date:
Name:
Marketing Analytics & Data Visualization
Requisites:

Prereq: Graduate Standing.

Class Type:
LEC
3:30 pm
4:45 pm
Days:
TR
Note:
Only students enrolled in the MS in Marketing program to take this course, others only by permission of the instructor.

This course is designed to provide students with an understanding of the role of marketing analytics in making key marketing decisions. It covers methods geared towards understanding consumers, such as segmentation, cluster, and customer lifetime value analysis, and those geared towards assessing the effectiveness of the marketing-mix. Besides analyzing data, the class further focuses on skills involving visualizing said data to convey information to marketing decision-makers.

This course is designed to provide students with an understanding of the role of marketing analytics in making key marketing decisions. It covers methods geared towards understanding consumers, such as segmentation, cluster, and customer lifetime value analysis, and those geared towards assessing the effectiveness of the marketing-mix. Besides analyzing data, the class further focuses on skills involving visualizing said data to convey information to marketing decision-makers.

MKT