Instructor:
David M Hardesty
601
Credits:
3.0
001
Building:
Business and Economics Bldg
Room:
Rm.257
Semester:
Spring 2023
Start Date:
End Date:
Name:
Marketing Research
Requisites:
Prereq: Membership in MBA program or approval by the department
Class Type:
LEC
9:30 am
12:00 pm
Days:
M
Note:
Only students enrolled in the MS in Marketing program to take this course, others only by permission of the instructor.
MKT 601 entails a vigorous examination of research methodology applicable to marketing situations. Emphasis is placed on 1) experimental design, 2) survey design and administration, and 3) analytical procedures. Practical application of marketing research is stressed. Legal and social issues are also examined.
MKT 601 entails a vigorous examination of research methodology applicable to marketing situations. Emphasis is placed on 1) experimental design, 2) survey design and administration, and 3) analytical procedures. Practical application of marketing research is stressed. Legal and social issues are also examined.
MKT