Global Public Relations Strategies

Instructor:
Hanyoung Kim
382
Credits:
3.0
401
Building:
Whitehall Classroom Bldg
Room:
Rm.239
Semester:
Spring 2023
Start Date:
End Date:
Name:
Global Public Relations Strategies
Requisites:

Prereq: ISC 161, ISC 261 or JOU 204.

Class Type:
LEC
2:00 pm
3:15 pm
Days:
TR

This course will focus on the role, function and influence of public relations in a global environment. Topics include culture, global trends, multicultural communication knowledge, national media structures and public policy, and international legal and ethical codes in public relations. Global case studies are used to develop and implement strategic and creative communications plans.

This course will focus on the role, function and influence of public relations in a global environment. Topics include culture, global trends, multicultural communication knowledge, national media structures and public policy, and international legal and ethical codes in public relations. Global case studies are used to develop and implement strategic and creative communications plans.

ISC